Fresh & Ethically Sourced
Ingredients You Recognise
It's a fact that good food made from fresh ingredients is the cornerstone of good health. It's the same for our pets. That's why we only use fresh, tasty ingredients, like the ones you would buy for yourself. We work with a team of vets, nutritionists and farmers to provide your pet with a perfectly balanced bowl.
Our dog and cat pet foods are free from preservatives, colourings, meat derivatives, and fillers. Freshly prepared and frozen for freshness and easily served, raw or cooked.
Did you know?
All of our meals are vet-approved and proudly meet the highest FEDIAF nutritional guidelines
FEDIAF is the European Pet Food Industry Federation, their high benchmarking ensures that foods have the nutrients, vitamins and mineral levels needed for animals to survive and thrive
Ethically sourced meat, bone and offal
Our quality meat and offal comes from accredited farms, sourced locally where possible. We buy grass-fed beef and lamb, outdoor-reared pork, wild venison and boar. We also use free-range chicken, turkey and duck
We use bones in some of our recipes as they are a source of essential minerals such as calcium and phosphorous.
And in our Cookable Dog Food Range, we use crushed eggshell instead of bone, as it gives the essentials minerals your pet needs, making it suitable for serving raw or cooked
Lush Fresh Vegetables... but just for dogs
We only use locally grown vegetables such as curly kale, sweet potatoes, carrots and cauliflower in our meals. And when we say local, we see them growing in fields outside our Wiltshire HQ. Veg is a vital addition and gives fibre and a host of essential vitamins and minerals not present in meat.
For our Raw Cat Food, Purry Power, we do not include any vegetables as cats are obligate carnivores, and have no nutrtional need for them
These lush vegetables are included in our Power Balls, Raw Power, and Mighty Mince ranges for dogs
With Poppy's Picnic you have no need to supplement a healthy dog or cat. Our foods come supercharged with great additions such as:
Coconut Oil which contains high levels of antioxidants
Flaxseed Oil known for being rich in omega-3, flaxseed oil can support heart function, calmer moods, skin and hair
Sesame Oil provides rich source of healthy polyunsaturated fats, and can help to retain flexibility within joints
Chamomile, also known as the ‘mother of the gut’, it contains calming qualities which help aid the digestive tract. It also can be settling at night because of its calming effects
A great aid to help the immune system, the herb Echinacea is incredibly effective
Milk Thistle can help support digestion, especially the absorption of dietary fats. It contains powerful antioxidants which can offer support to both liver and kidney functions
Parsley is a natural breath freshener which helps to aid overall gum and dental health... making it the perfect ingredient for all of our Meal Topper Sprinkles for both cats and dogs
Nettle supports the respiratory system, and can also aid the renal system.
Turmeric had been renowned for centuries for its digestive benefits and included in all our ranges
Spirulina supports the immune system. It is rich in nutrients, vitamins, antioxidants and essential amino acids
Sea Kelp contains an abundance of vitamins, minerals, proteins and enzymes which can help maintain optimum coat and skin condition, healthy gums, and support the immune system
Wheat Grass helps to support immunity and metabolism. Contains chlorophyll, vitamins A, C and E, iron, calcium and magnesium
Our fabulous Might Mince range for dogs which can be served raw or cooked, includes the additionala variety of berries as does our Red Berry Super Sprinkles meal topper for dogs
Elderberry supports the immune system as it contains vitamins A and C, iron and bioflavonoids. It is an excellent antioxidant that can help to support cholesterol
Hawthorn Berries have long been used as a heart tonic to aid circulation and can hekp support digestion
Rosehips are a great source of vitamin C, a natural support to the immune system. Packed with antioxidants and used as an aid within the joints
Seeds, Little Powerhouses
Celery Seeds are rich in calcium, zinc and other essential amino acids, helping joint health. Theyare rich in potassium which has a calming effect on the digestive system and can support renal health. This is why they're included in our Might Mince range for dogs
Fennel Seeds can help maintain bone structure, improve strength, and support a healthy digestive tract. So good in fact, we add them to our Dog Dental Treats; Canine Cleaners giving your dog that exta benefit even when treating
Hemp Seeds can help maintain a soft and shiny skin and coat. And Sunflower Seeds are high in selenium and vitamin E