Our Privacy and Cookie Policy

The EU General Data Protection Regulation (GDPR) replaces the Data Protection Directive 95/46/EC and was designed to harmonise data privacy laws across Europe, to protect and empower all EU citizens data privacy and to reshape the way organisations across the region approach data privacy.

To comply with new EU regulations, which come into force on May 25th 2018, Poppy’s Picnic [Four Paws are Better than two Ltd] is legally required to contact all members, including anyone who has been a subscriber to our site and subsequently unsubscribed, who in turn must actively give us permission to gather personal information. This information is the questions you are asked by us when you register to become a customer of our shop, a subscriber of our online content, receive newsletters, or enter competitions.

Our data is stored in a secure database protected by a number of access controls supplied to us via MailChimp and Fasthosts. If you have opted-in when registering to receive third-party communications by email they will be from specially vetted companies who we feel may be able to supply, you with products or services that add value to your experience with Poppy’s Picnic and the Poppy’s Picnic Online Shop. In these circumstances, any information you provide will be subject to the privacy policies of these companies. Data collected through the registration process or market research processes on the site will be used to improve the site, helping us to tailor our services to your needs. If you want to know more about GDPR click here

We collect different types of information about our users for these main reasons:

  1. To help us to monitor and improve the services we offer.
  2. To sell advertising space on the site, which helps us to keep the site free for people who visit it.
  3. If we have permission from the user, or where otherwise allowed by law, to market services to them.
  4. Where we have permission from the user, or where otherwise allowed by law, to distribute our content to them.


  1. We do our very best to protect your privacy by using security technology appropriately. This means:
    – we make sure that we have appropriate security measures to protect your information; and we make sure that when we ask another organisation to provide a service for us, they have appropriate security measures.
  2. We will respect your privacy. You should only receive emails from us, and if you agree, from other organisations we have carefully chosen. We will make sure it is clear when you can make these choices, for example, we have boxes you need to tick if you want to receive marketing and you can change your preferences if you no longer want to receive it. However, we may email you occasionally with information or questions about your registration, your subscription account or postings
  3. We will collect and use your details only if we have your permission
  4. We will be clear in our dealings with you as to what information about you we will collect and how we will use it.
  5. We will use personal information only for the purposes for which it was originally collected, and we will make sure we delete it securely.

Information we collect:

  1. We collect information on you should you register to use our online shop or sign up to our emails
  2. When you use the website. This is anonymous data, not directly identifying you.
  3. Through the use of cookies
  4. When you enter competitions or complete polls or surveys


Poppy’s Picnic (Four Paws are Better than two Ltd) may be visited and browsed by anyone in the world for free, however, to receive communications from us you will be required to either sign up to our emails and or register when making a purchase on our shop.  Registration is for a single user only and the responsibility of any passwords rests with you. The minimum information required to sign up for emails, is your name and email address and select the relevant opt-in to register on our shop. The minimum required information we will need from you to shop with us is your name, address, postcode, phone number, email address, name of your pet, user name and a password. Unless we say otherwise, you have to answer all the registration questions.  Why do we ask these questions?  We ask for these details in order to deliver your order to the address you stipulate in your order, we also ask for your name in order to personalise your experience in the shop, on our newsletter; your postcode, phone and email to be able to deliver you purchased items to you and contact you should the need arise. We also may specifically target 3rd party communications (which you only receive with your permission). Your email address is to ensure you are a real person and not a robot and we can communicate with your about your order; a password so that you can log in to your account and reference your orders past and present. If you enter a competition we will ask you for a telephone number, this is so that we can contact winners directly. We will never, ever sell or share any of this information without your permission.

After you have signed up for emails or registered for an account through our site, and only with your permission, we may send you emails we think may interest you, ie. regular newsletters, plus short newsletters, made of relevant content to our business and that we feel you would find of interest. At any time you can decide not to receive these emails and will be able to ‘unsubscribe’.

It at any time you wish to see the personal information you have shared with us, you can do this by getting in touch with us here and making a request [need a form for people to complete] we will endeavour to provide you with this information in a timely manner in accordance to the law.

Right to be forgotten

At any time you can close your shop account, by getting in touch with customer services who will securely delete your information.  All your details will be securely deleted.
Use of children’s data – Compliance with children’s online privacy protection act
Protecting the privacy of the very young is especially important. For that reason, we never collect or maintain information at our site from those we actually know are under 18, and no part of our website is structured to attract anyone under 18.

Who we share data with

We will not share your personal information with others for marketing purposes unless you have given us your permission, and then we will share your information only with other organisations we have chosen carefully. We may make other organisations’ services available, through our site, although we are not necessarily operating these sites. We process any information, which we collect when you access a service provided by another organisation under this privacy policy. Information these other organisations collect is governed by their own privacy policies.

If we are under a duty to disclose or share your personal information in order to comply with any legal obligation, or in order to enforce or apply our terms of use and other agreements; or to protect the rights, property, or safety of us, our members, or others.

Sale or transfer of all or part of our business or assets

We reserve the right to transfer your personal information in the event we sell or transfer all or a part of our business or assets so that the buyer can continue to offer you the online services. We will make reasonable efforts to provide you with advance notification of the transfer of your information in such circumstances.


The following table summarises the main cookies used by the Poppy’s Picnic website.
You, as a user of the Poppy’s Picnic website, have the ability to accept or decline any of the cookies on the site. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline some or all cookies if you prefer.

If you wish to decline cookies, please select the browser you are using from the list below and follow the instructions to prevent cookies being served to you during your visit.

If you choose to decline cookies, you may not be able to use certain interactive features of the site as certain pages depend on cookies, and some advertising preferences that are dependent on cookies may not be able to be respected.

Cookies set by us, at Poppy’s Picnic

These are Tracking and Analytics cookies. These are dropped in when a user visits our site. This data is anonymous and helps us understand better how our readers use our site and which content they prefer.

woocommerce_items_in_cartpoppyspicnic.co.uk30 days

3rd Party Cookies used on Poppy’s Picnic

  • None of the cookies used here contain Personally Identifiable Information, Website Data or Customer Interaction Information.
  • None of the information is given out to 3rd parties nor does it contain any intrinsic value; being temporary references.

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.


An advertising service called DoubleClick, allows us to deliver targeted advertising to people who visit our website. It works by showing you adverts that are based on your browsing patterns and the way you have interacted with our site. It then shows you adverts, which we believe may interest you. As you browse our sites, some of the cookies we place on your computer will be advertising cookies, so we can understand what sort of pages you are interested in. We can then display advertising on your browser that is based on these perceived interests. For instance, if you have been reading a lot of food and drink articles, you may be shown more adverts for food and drink. It is important to remember that none of this we use will collect information such as your name, email address or postal address.

We may also share anonymous behavioural data with our advertising partners. This may mean that when you are on other websites, you will be shown advertising based on your behaviour on Poppy’s Picnic (Four Paws are Better than two Ltd), we may also show you advertising on our site based on your behaviour on other sites. Behavioural retargeting is another form of advertising that allows us and some of our advertising partners to show you ads based on your browsing patterns and interactions with a site away from our site. For example, if you have visited the website of an online clothes shop, you may start seeing ads from that same shopping site displaying special offers or showing you the products that you were browsing. This allows companies to advertise to you if you leave their website without making a purchase. If you want to opt out of receiving online behavioural advertising, this does not mean that you will no longer receive advertising when you are using our site. It just means that the advertising you see will not be customised for you.

Advertising on mobile devices may require the collection and sharing of the unique device ID with companies who purchase advertising space on the mobile application.

Other Advertising

Our site contains links to other websites from which we may earn revenue. Our articles are never influenced by advertisers or affiliates, nor are they written for the purpose of promoting a product, except when clearly branded as ‘Advertisement Editorial’

Other 3rd Party Services


Poppy’s Picnic may elect to use certain MailChimp add-ons or features, the use of those may permit or require additional cookies or tracking technologies to be employed. Poppy’s Picnic connects our e-commerce store (in each case, a “Site”) to a MailChimp account, MailChimp installs a JavaScript tracking snippet (“Snippet”) on Poppy’s Picnic Site. This Snippet will allow cookies, pixels, and other technologies to be set on that user’s Site to facilitate the use of certain automations, features and functionality offered by MailChimp through the Services. The specific cookies, pixels, or other technologies that will be set on the Site depend on the particular add-ons or features that are used as part of the Services.

Product retargeting emails: the Mailchimp product retargeting email feature allows our Poppy’s Picnic to promote new items or best sellers to you. When you click a link within a product retargeting email, our Site drops a MailChimp cookie on your device that is placed through the Snippet. This cookie allows MailChimp to track attribution rates and browser activity and provide reporting to the user regarding the success of their product retargeting emails.

Legal information and how to contact us

If you have any questions or concerns, including use of disclosure of personal information, or breach of our Privacy Policy, please contact us and we will investigate.  We will treat your request or complaint confidentially and aim to resolve in a timely and appropriate manner.

Contact us at [email protected] or you may write to Four Legs are Better than Two Ltd, Poppy’s Picnic HQ, 24 High Street, Bromham, Wiltshire, SN15 2EX United Kingdom

Changes to our Privacy Policy

Should we elect to change our privacy policy we will post the changes here. Where the changes are significant, we may also choose to email all our registered members with the new details. Where required by law, will we obtain your consent to make these changes.

Page updated on May 23rd 2018