Understanding the causes of itching and how to bring your dog relief

Itching, scratching, licking and chewing are some of the most common reasons dog owners visit the vet. While an occasional scratch is completely normal, persistent itching can point to underlying issues — from allergies and parasites to diet and stress.

In this post, we’ll explore why dogs itch, how to spot the difference between harmless scratching and a problem, and how feeding fresh, raw food like Poppy’s Picnic can help soothe skin from the inside out.

Common Causes of Itching in Dogs

1. Fleas

• Flea bites are incredibly itchy, especially if your dog has Flea Allergy Dermatitis (FAD)

• Even one flea can trigger a major reaction

• Use prevention consistently and treat your home environment too

2. Environmental allergies (atopy)

• Pollen, grass, dust mites and mould can all trigger reactions

• Itching tends to be seasonal and affects feet, ears, belly and armpits

• Symptoms may improve indoors or with antihistamines (vet advised)

3. Food intolerance or allergy

• Common allergens include beef, chicken, wheat, dairy and soy

• Itching, ear infections and tummy upsets are common signs

• An elimination diet using a single protein (e.g. duck) can help

4. Dry skin

• Can be caused by overbathing, poor diet, cold weather or dehydration

• Look for dandruff, flaky patches or dull coat

5. Yeast or bacterial infections

• Often start with itching, then develop redness, odour or discharge

• Typically affect ears, paws, folds and groin

• Needs prompt vet treatment

6. Mites (e.g. mange)

• Microscopic parasites that burrow under the skin

• Cause intense itching, hair loss and scabs

• Easily diagnosed and treated by your vet

7. Contact irritation

• New shampoo, cleaning product or grass can cause reactions

• Rinse your dog’s paws after walks and use pet-safe products

Expert quote

“Itchy dogs are miserable. Getting to the root cause is key — don’t just mask the symptoms. Food, environment and parasites are the big three to investigate first.”

– Dr Hannah Wright, Veterinary Dermatology Specialist

How Diet Affects Itching

Your dog’s skin is a reflection of what’s going on inside. Feeding highly processed kibble full of fillers, grains and synthetic additives can lead to inflammation, gut imbalance and poor skin health.

Poppy’s Picnic raw food is free from grains, artificial colours and preservatives. It’s made with fresh meat, offal and vegetables to support digestion, immunity and skin resilience.

Try these for itchy dogs:

• Mighty Mince – Duck Complete – Duck is a novel, gentle protein ideal for elimination diets

• Power Balls – Turkey Complete – Lean and easy to digest

• Essential Mince – Lamb – Build your own meals with skin-friendly ingredients

What You Can Do at Home

• Check for fleas and use regular parasite control

• Bathe with an oatmeal or aloe-based dog shampoo (not human shampoo)

• Add coconut oil or omega-3 supplements to the diet

• Feed a fresh, balanced diet with anti-inflammatory ingredients

• Keep a symptom diary and track food, weather, stress and products

When to See the Vet

• If your dog is scratching constantly or breaking the skin

• If symptoms persist despite diet or home care

• If you notice ear odour, hair loss, scabs or behavioural changes

• To rule out infection, mites or serious allergy

Final Thoughts

Itching isn’t just a surface problem — it often starts with inflammation or imbalance beneath the skin. A natural, species-appropriate diet and mindful care can make all the difference in restoring comfort and preventing flare-ups.

Support skin health from the inside out with Poppy’s Picnic — real food made for real relief.