Our Ingredients
Naturally Balanced
Countryside Superfoods
Fresh & Ethically Sourced
Ingredients You Recognise
It's a fact that good food made from fresh ingredients is the cornerstone of good health. It's the same for our pets. That's why we only use fresh, tasty ingredients, like the ones you would buy for yourself. We work with a team of vets, nutritionists and farmers to provide your pet with a perfectly balanced bowl.
Our dog and cat pet foods are free from preservatives, colourings, meat derivatives, and fillers. Freshly prepared and frozen for
Did you know?
All of our meals are vet-approved and proudly meet the highest FEDIAF nutritional guidelines
FEDIAF is the European Pet Food Industry Federation, their high benchmarking ensures that foods have the nutrients, vitamins and mineral levels needed for animals to survive and thrive

Ethically sourced meat, bone and offal
Our quality meat and offal is always sourced locally where possible. We buy grass-fed beef and lamb, outdoor-reared pork, wild venison and boar. We also use free-range chicken, turkey and duck
We use bones in some of our recipes as they are a source of essential minerals such as calcium and phosphorous. In fact, in the wild most of a carnivore’s nutrition comes from bones. As in the wild, the bones your dog eats must ALWAYS be uncooked (cooked bones are brittle and splinter).
And in our cookable dog food range, we use crushed eggshell instead of bone, as it gives the essentials minerals your pet needs, making it suitable for serving raw or cooked
Lush Fresh Vegetables... but just for dogs
We use vegetables such as curly kale, sweet potatoes, carrots, cauliflower, brocolli in our meals. Veg is a vital addition and gives fibre and a host of essential vitamins and minerals not present in meat.
These lush vegetables are included in our POWER BALLS, RAW POWER, and MIGHTY MINCE ranges for dogs
We only add veg to our dog food ranges. For our Raw Cat Food, PURRY POWER, we do not include any vegetables as cats are obligate carnivores and don't need much green stuff in their diet.


Important Oils
With Poppy's Picnic you have no need to supplement a healthy dog or cat. Our foods come supercharged with great additions such as:
Flaxseed Oil rich in omega-3, flaxseed oil can support healthier heart function, calmer moods and decreased inflammation, and healthier skin and hair
Sesame Oil a rich source of healthy polyunsaturated fats. Sesame oil can help retain flexibility within the joints and is naturally antibacterial
Essential Herbs
Chamomile, known as the ‘mother of the gut’, it contains antispasmodic and calming qualities which help balance the digestive tract. It also relieves anxiety and promotes settling at night because of its calming effects
Dandelion A natural diuretic and gentle liver tonic that also supports the pancreas, kidneys and gallbladder. It has many additional benefits in promoting the good bugs within the digestive system
Milk Thistle promotes bile creation in support of digestion, especially the absorption of dietary fats, and contains powerful antioxidants which can offer support both liver and kidney functions
Parsley is a natural breath freshener which helps to aid overall gum and dental health... making it the perfect ingredient for all of our SUPER SPRINKLES meal toppers for both cats and dogs
Nettle has naturally anti-inflammatory properties. Contains antihistamines that could help with inflammation throughout the body, especially the respiratory system
Turmeric contains antiviral, antibacterial and antifungal properties. Renowned for centuries for its digestive benefits, its powerful anti-inflammatory powers could help alleviate joint pain and protect liver function


Superfoods
Spirulina Supports the immune system and prevents inflammation. It is rich in nutrients, vitamins, antioxidants and essential amino acids. Spirulina can ward off inflammation and other diseases in the body, and is excellent for protecting the immune system
Sea Kelp contains an abundance of vitamins, minerals, proteins and enzymes which can help maintain optimum coat and skin condition, healthy gums, and boost the immune system
Wheat Grass can help to boost immunity as it contains chlorophyll, vitamins A, C and E, iron, calcium and magnesium. Can also increase red blood cells in the body
Echinacea is a great aid to help boost the immune system and tackle immune system imbalance. Echinacea is incredibly effective in reducing various symptoms of bacterial infections
Botanical Berries
Our fabulous MIGHTY MINCE range for dogs which can be served raw or cooked, includes the additionala variety of berries as does our Red Berry SUPER SPRINKLES meal topper for dogs
Elderberry can boost the immune system as it contains vitamins A and C, iron and bioflavonoids. An excellent antioxidant that can help to lower cholesterol and alleviate viral or bacterial infections
Hawthorn Berries have long used as a heart tonic to aid circulation to the heart, liver and kidneys and ensure good digestion
Rosehips a great source of vitamin C, a natural support to the immune system. Packed with antioxidants and used as an anti-inflammatory aid which can reduce pain and tissue damage within the joints


Seeds, Little Powerhouses
Celery Seeds are rich in calcium, zinc and other essential amino acids. Celery seeds help promote good joint health and are rich in potassium which can have a calming effect on the digestive system. This is why they're included in our MIGHTY MINCE range for dogs
Fennel Seeds help relieve digestive discomfort. So good in fact, we add them to our CANINE CLEANERS which help your dogs teeth stay clean
Hemp Seeds help maintain a soft and shiny skin and coat. A great source of Gamma Linolenic Acid which helps maintain good joint health and can improve blood circulation, resulting in increased stamina and energy levels
And Sunflower Seeds are high in selenium and vitamin E