Raw feeding is growing fast. But not all raw food is created equal.
Some companies cut corners. Some follow outdated models. And many don’t meet proper nutritional standards.
Let’s break it down.
The Problem with 80-10-10 Raw Feeding
You’ve probably seen the 80-10-10 model. It means:
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80% muscle meat
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10% bone
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10% offal
Sounds simple. But dogs don’t need simplicity. They need balance.
This model isn’t based on nutritional science. It’s based on guesswork. It doesn’t guarantee the right mix of nutrients your dog needs every day.
A few things it gets wrong:
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No vegetables or plant matter for fibre and antioxidants
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No checks on vitamin and mineral levels
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No consideration for calcium-phosphorus ratios
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No variety in organ types or proportions
Dogs fed this way can end up deficient in key nutrients like vitamin D, E, zinc, iodine, manganese, and omega-3s.
Would you feed your child a meal of steak, liver, and bone every day? Of course not. Dogs need variety and balance too.
Why Balance Matters
Dogs need:
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Energy
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Healthy skin and coat
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Strong bones and joints
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A working immune system
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Proper brain development
And that comes from the right balance of protein, fat, vitamins, and minerals—not just meat.
At Poppy’s Picnic, we follow FEDIAF nutritional guidelines. That means every bowl is carefully put together to support your dog’s health.
No guesswork. No gaps.
How to Spot a Poorly Balanced Raw Food
Watch out for:
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No mention of FEDIAF or nutritional standards
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No analysis of vitamin or mineral content
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Just 80-10-10 listed on the label
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Claims of “all-natural” without substance
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Lack of variety in ingredients
If a brand can’t tell you exactly what’s in the food—and how it supports your dog’s health—don’t trust it.
What Makes Poppy’s Picnic Different
We’re not following a trend. We’re feeding dogs properly.
Our recipes:
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Follow FEDIAF standards
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Use fresh, natural ingredients
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Include muscle meat, offal, bone, vegetables, and oils
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Are DEFRA-approved and vet-checked
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Are made in our own facility with full traceability
We never use artificial supplements or chemicals—just whole foods in the right proportions.
You’ll find:
And we explain every ingredient. No secrets. No filler.
Want to Feed Raw the Right Way?
Choose food that’s balanced, tested, and designed for long-term health.
If you’re feeding raw but not seeing the results you expected, the problem might not be raw—it might be what’s in the bowl.
Have questions? Talk to us. We’ll help you find the best way to feed your dog, whether you’re switching from kibble, trying raw for the first time, or looking for something better than 80-10-10.
Your dog deserves more than guesswork. Feed the food that makes a difference.
